Seasonality
When each tracked search has historically been stronger or weaker than a typical week, so campaigns can launch ahead of demand. Long-term growth is removed so only the yearly pattern shows.
Planning calendar
100 = a typical week for that search · darker = that search's stronger months · compare within a row, not between rows
| Search | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mounjaro | 450 | 409 | 372 | 328 | 282 | 272 | 214 | 189 | 139 | 124 | 307 | 277 |
| Wegovy | 151 | 245 | 220 | 154 | 136 | 150 | 126 | 170 | 191 | 158 | 131 | 117 |
| GLP-1 | 161 | 161 | 153 | 145 | 141 | 159 | 164 | 158 | 134 | 138 | 147 | 139 |
| menopause treatment | 97 | 110 | 111 | 107 | 99 | 100 | 105 | 103 | 101 | 116 | 93 | 83 |
| finasteride | 119 | 110 | 113 | 110 | 104 | 101 | 106 | 111 | 106 | 107 | 106 | 104 |
| minoxidil | 123 | 115 | 121 | 116 | 104 | 103 | 114 | 122 | 117 | 125 | 123 | 117 |
| sildenafil | 104 | 109 | 106 | 107 | 104 | 102 | 106 | 116 | 102 | 101 | 98 | 102 |
| tadalafil | 113 | 116 | 117 | 109 | 106 | 112 | 116 | 125 | 108 | 108 | 112 | 109 |
| acne treatment | 105 | 108 | 116 | 114 | 102 | 95 | 103 | 104 | 95 | 98 | 102 | 101 |
| rosacea treatment | 108 | 124 | 156 | 145 | 127 | 98 | 79 | 76 | 73 | 80 | 85 | 86 |
| period delay tablets | 64 | 73 | 90 | 135 | 170 | 187 | 187 | 161 | 101 | 77 | 57 | 59 |
Search interest has historically tended to strengthen between January and March, and has been weakest in August, September, October.
Peaks: Jan, Feb, Mar · Quietest: Aug, Sep, Oct · Last 4 weeks are -43% vs normal for September
Search interest has historically tended to strengthen in February, March, September, and has been weakest in July, November, December.
Peaks: Feb, Mar, Sep · Quietest: Jul, Nov, Dec · Last 4 weeks are -43% vs normal for September
Search interest has historically tended to strengthen in January, February, July, and has been weakest in September, October, December.
Peaks: Jan, Feb, Jul · Quietest: Sep, Oct, Dec · Last 4 weeks are -28% vs normal for September
Search interest has historically tended to strengthen in February, March, October, and has been weakest in January, November, December.
Peaks: Feb, Mar, Oct · Quietest: Jan, Nov, Dec · Last 4 weeks are -3% vs normal for September
Search interest has historically tended to strengthen in January, March, August, and has been weakest in May, June, December.
Peaks: Jan, Mar, Aug · Quietest: May, Jun, Dec · Last 4 weeks are +3% vs normal for September
Search interest has historically tended to strengthen in January, October, November, and has been weakest in May, June, July.
Peaks: Jan, Oct, Nov · Quietest: May, Jun, Jul · Last 4 weeks are -1% vs normal for September
Search interest has historically tended to strengthen in February, April, August, and has been weakest in October, November, December.
Peaks: Feb, Apr, Aug · Quietest: Oct, Nov, Dec · Last 4 weeks are +10% vs normal for September
Search interest has historically tended to strengthen in February, March, August, and has been weakest in May, September, October.
Peaks: Feb, Mar, Aug · Quietest: May, Sep, Oct · Last 4 weeks are +3% vs normal for September
Search interest has historically tended to strengthen between February and April, and has been weakest in June, September, October.
Peaks: Feb, Mar, Apr · Quietest: Jun, Sep, Oct · Last 4 weeks are -9% vs normal for September
Search interest has historically tended to strengthen between March and May, and has been weakest in July, August, September.
Peaks: Mar, Apr, May · Quietest: Jul, Aug, Sep · Last 4 weeks are -14% vs normal for September
Search interest has historically tended to strengthen between May and July, and has been weakest in January, November, December.
Peaks: May, Jun, Jul · Quietest: Jan, Nov, Dec · Last 4 weeks are -6% vs normal for September
Not enough history: Wegovy tablets, Mounjaro maintenance, HRT online, STI test online